Virtual Billboard Network, the largest Canadian-owned Internet ad network, has partnered with AdSmart, the U.S. ad server owned by CMGI, to allow each to target customers on the other’s network.
Under the terms of the deal, VBN will be able to reach Canadian Web surfers visiting sites on the AdSmart site, and AdSmart will be able to target U.S. Web users that visit VBN sites. The companies estimate that the agreement will give VBNs advertisers access to more than 150 million Canadian monthly ad impressions to be delivered through Adsmart’s network of US Web sites.
“As a component of Adsmart’s comprehensive partnerships in the areas of geotargeting and behavioral profiling, our partnership with VBN seamlessly offers Canadian advertisers every possible avenue to best impact their most important prospects on our network of brand name Web sites,” said John Federman, chairman and CEO of Adsmart.