Virtual Billboard Network Chooses AdForce

Gallop & Gallop Advertising Inc. said that its Internet media network, Virtual Billboard Network, signed with AdForce Inc. for scheduling, targeting, delivery, tracking, reporting, auditing and billing its online advertising.

VBN said it is the largest Internet advertising network in Canada, aggregating over 200 Web sites.

“AdForce has the most reliable online ad delivery technology in the industry and will provide us with a dedicated support team,” said VBN chief executive officer Tom Rothfels.

“AdForce also offers superior online reporting for both our advertisers and our Web site affiliates and integrates ABC Interactive’s month-end audit results with those online reports.”

Gallop & Gallop operates networks in large format billboard, convenience store poster, ATM and specialty formats. Its Virtual Billboard Network delivers more than 40 million monthly ad impressions from over 200 Canadian Web sites.

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