Virtual Real Estate Goes Bricks-and-Mortar

images.jpeg What’s more bricks-and-mortar than good, old fashioned bricks-and-mortar?

As more and more real estate marketing goes online, Greg Sterling’s reporting that online-only realty company IAC is making to move to physical, offline locations. But the Web still plays a central role.

“The brokerage model we are undertaking is very different,” said Lebda. “Centrally, through the Web and call centers, you control lead flows coming in. Leads are transmitted over the phone and the Web to agents in the field.”

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