Talk about embracing interactivity and Web culture. John Battelle’s Federated Media Publishing has created an ad executive (named Lovisa Tackleberry) and an office in virtual world Second Life. They’re taking payment in the in-game currency, Linden Dollars, which can easily be coverted to U.S. dollars.
The company is wrapping up a deal with its first client, an in-world fashion designer who’s paying L$13,500 for ads.
Aside… we reported about an ad agency that set up shop in Second Life a while back.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
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