More NewsVisa Pitches to Snowball’s Teens

Visa Pitches to Snowball's Teens

A new promotion involves an e-mail campaign aimed at signing up users for the pre-paid spending card, Visa Buxx.

Visa U.S.A. launched a joint promotion with San Francisco-based “Gen i” network operator Snowball.com aimed at reaching teenagers with a special offer for the Visa Buxx card, a prepaid re-loadable card for youngsters.

The companies said the promotion will be emailed to millions of teens registered on Snowball’s IGN.com and ChickClick.com networks, offering a free three-month trial subscription to Snowball’s IGNinsider club if the teen’s parent signs up to receive a Visa Buxx Card.

Spending on the campaign was not disclosed.

“What we saw in Snowball is a partner with a strong presence on the Web with a large, active, teen user community,” said Visa U.S.A.’s Todd Brockman, vice president of prepaid products.

The Visa Buxx card, launched a year ago, allows parents to load money onto the card, and then track spending through the Visa Buxx issuing bank’s Web site or VisaBuxx.com. It is not a credit card as such, but a reloadable, pre-paid card that can be used everywhere Visa is accepted.

The promotion “enables us to provide a valuable service to the teen segment of our community by giving them spending power online in a way that teaches financial responsibility,” said Rick Boyce, president of Snowball .

Whatever the financial arrangements, Snowball no doubt can use the money. Its stock is down to 32 cents a share from a 52-week high of $8.90. In the second quarter, it posted a pro forma net loss of $4.6 million, or 41 cents per share. That was an improvement from a loss of $13.4 million, or $1.21 per share, for the year earlier period, but revenues were down to $2.3 million from $6.2 million a year ago.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts