The industry’s abuzz over Visa USA’s abrupt creative agency switch from BBDO to TBWAChiatDay, which seems at least partly motivated by a desire to embrace cross-platform ideas.
WSJ piece (paid subscription):
Visa said the ad review was driven, in part, by the need to look for an agency that can offer up good creative ideas that can be implemented across different media platforms such as TV and the Internet. “It’s not about just TV advertising any more,” said Susanne D. Lyons, Visa’s chief marketing officer.
For the record, AKQA was, and remains, Visa USA’s interactive agency for both creative and media.
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