More NewsVisible World to Partner with SpotXchange

Visible World to Partner with SpotXchange

Local video ad platform company Visible World is signing deals left and right

visible_world_logo.gifLocal video ad platform company Visible World is signing deals left and right. The firm, which allows advertisers to create and run ads targeted to niche demographics and geographical locations, will work with SpotXchange to customize Web video ads for specific markets, according to SpotXchange.

For instance, said SpotXchange CEO Mike Shehan, if there’s a call for a video ad from a more rural region of the Northwest, the Visible World system might target a spot for a Toyota SUV, whereas if the call comes from a city in the Southeast, it may serve an ad for a sedan.

SpotXchange provides a marketplace for advertisers and agencies to upload video and banner ads and target geographically, demographically, and contextually to video content.

As covered in ClickZ News today, Visible World just announced a partnership with ImageSpan, enabling advertisers to integrate ImageSpan’s automated content and copyright management and licensing platform with Visible World’s platform.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

5d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts