Full-service interactive agency Studiocom, perhaps best known for creating the CokeMusic.com interactive experience for Coca-Cola, is joining the WPP network. Kansas City, Missouri-based WPP agency VML has acquired the smaller firm.
Financial terms of the deal weren’t disclosed, but Studiocom is to operate as an independent unit headquartered in Marietta, Georgia. The company’s 90 employees will work out of Marietta, Los Angeles, and Bogota, Colombia.
Studiocom has specialized in creating “online brand experiences” for clients including Coca-Cola, Sony Pictures Digital, the Miller Brewing Company, Turner Broadcasting Systems and 20th Century Fox.
“This exciting step will allow VML and Studiocom to broaden their range of services for all of our clients and leverage each other’s technical and creative innovations,” said VML CEO Matt Anthony, in a statement. “Studocom’s strengths in the area of online gaming are a welcome addition under the VML and WPP umbrella.”
VML’s client list includes AMC Theaters, Burger King, Intuit, Microsoft, Sprint and Weight Watchers.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.