Wal-Mart Marketer Returns to Fold

EBay’s CMO is leaving the auction giant to return to Walmart.com, where he had been SVP of marketing before taking his current position three months ago.

Carter Cast will take on the role vacated in April by John Fleming, who was named EVP and CMO of the parent company, Wal-Mart Stores.

“I’m very proud to have been part of the eBay culture, and to have worked with a committed, talented group of people,” said Cast. “However, the opportunity to return as the new president of Walmart.com — the company I had a hand in building — was one I couldn’t refuse. I’m very excited to rejoin Walmart.com in this new role.”

EBay couldn’t be reached for comment on the company’s plans for replacing Cast.

Beginning July 5, Cast will retain oversee all day-to-day operations at Walmart.com, and will focus on further expanding the site’s merchandise assortment and product information, as well as developing services that integrate into Wal-Mart Stores. He will report to Fleming.

Cast joined Wal-Mart in 2000 as part of the launch team for Walmart.com. During his tenure, he worked with Fleming to more closely integrate the Walmart.com site with the brick and mortar stores, by developing features like one-hour photo service, gift registry and online pharmacy. He oversaw the launch of the site’s music downloads service and apparel business, and managed the company’s continued expansion of categories such as home furniture and electronics.

Prior to his tenure at Walmart.com, Cast had been SVP of marketing at online jewelry retailer Blue Nile. He has also held senior marketing roles at Electronic Arts, Frito-Lay and PepsiCo.

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