Hit AMC show The Walking Dead is using branded text messaging to creep up on its fans. The brand is using Zlango, an image based text-messaging platform for Android. The image-rich app allows Walking Dead fans to personalize their mobile messages with iconic characters, unique expressions, and co-branded designs.
Users can go into Zlango’s virtual store and buy small images and icons that display in association with words used in texts. Surfrider Foundation, an ocean protection organization, is also using Zlango, as have other entertainment brands. The company would not name any other brand campaigns that are currently in the works.
With the population of smart phone users growing, Zlango will expand its compatibility to Apple’s iPhone. The app will be available to purchase in September.
Zlango is looking to move forward in the next six months to allow advertisers to target brand images to specific keywords. For instance, if someone mentions the word “coffee” in a text, a Starbucks or Dunkin Donuts icon might appear.
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.
Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story.
There will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an enormous opportunity within the world of mobile.