MediaMedia BuyingWalmart’s Internet Radio Ads Tuned to Black Friday

Walmart's Internet Radio Ads Tuned to Black Friday

Big box retailer will target music listeners by genre.

Walmart will run Internet radio ads on Black Friday and up until Saturday evening, encouraging listeners to visit stores for holiday shopping. According to TargetSpot, the ad network working with the big box retailer, Walmart will zero in on consumers listening to mainstream genres in the vein of country western and classic rock.

“They are hoping to reach a pretty broad but defined base, aged 18 to 49,” Eyal Goldwerger, TargetSpot CEO, told ClickZ News. “The music genres being targeted are ubiquitous to what people in that age group listen to.”

The :30 audio ads will appear across TargetSpot’s network of 4,000 partner online destinations, including AOL Radio, Yahoo Music, Slacker, and numerous radio station websites.

Developed by agency MediaVest, the audio features ad copy highlighting how kids can get free photos with Santa Claus at participating Walmarts on Saturday from 10 a.m. to 2 p.m. Supporting the spots will be 300×250-pixel banner ads.

Walmart employed Internet radio ads during Black Friday 2010 that focused on electronics, Goldwerger said. Since then, he said, the companies have developed an ongoing relationship.

Related Articles

AOL tries to lure leads with free wireless data

Display Advertising AOL tries to lure leads with free wireless data

11m Al Roberts
Is Yahoo in the process of imploding?

Media Is Yahoo in the process of imploding?

1y Al Roberts
Verizon acquires Yahoo's operating business for $4.8 billion

Agency Spotlight Verizon acquires Yahoo's operating business for $4.8 billion

1y Sophie Loras
APAC to overtake North America as world’s biggest digital ad market

Asia APAC to overtake North America as world’s biggest digital ad market

1y Sophie Loras
Tumblr enters the live video market

Media Tumblr enters the live video market

1y Al Roberts
Can advertisers make the walled gardens hand over their keys?

Publishing Can advertisers make the walled gardens hand over their keys?

1y Merrily McGugan
Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

Asia Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

2y Sophie Loras
NewFronts News: Merging video, data still the main focus for AOL

Publishing NewFronts News: Merging video, data still the main focus for AOL

2y Mike O'Brien