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    Warner to Create Broadband/Mobile Advertorial Content

    The word is out about the new Warner Bros

    Author Date published September 7, 2006 Categories

    warnerbros.gifThe word is out about the new Warner Bros. broadband and mobile advertorial content production studio. The trendily-named Studio 2.0 will be headed up by marketing man Rich Rosenthal, former Y&R exec. According to Warner’s spokesperson Marybeth Kelly, Rosenthal “literally just started” the new gig a few days ago. So, she couldn’t tell ClickZ much by way of details, though we’d love to know about distribution deals and which advertisers are on board.

    According to a WorldScreen.com report, “Studio 2.0 will look to license the programming to online sites, portals and wireless providers in collaboration with the recently formed Warner Bros. Digital Distribution business.”

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