Warner to Create Broadband/Mobile Advertorial Content

warnerbros.gifThe word is out about the new Warner Bros. broadband and mobile advertorial content production studio. The trendily-named Studio 2.0 will be headed up by marketing man Rich Rosenthal, former Y&R exec. According to Warner’s spokesperson Marybeth Kelly, Rosenthal “literally just started” the new gig a few days ago. So, she couldn’t tell ClickZ much by way of details, though we’d love to know about distribution deals and which advertisers are on board.

According to a WorldScreen.com report, “Studio 2.0 will look to license the programming to online sites, portals and wireless providers in collaboration with the recently formed Warner Bros. Digital Distribution business.”

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