Over the summer Google released Lively by Google, its version of a virtual or persistent world. Though it got early support by participants and brands such as National Geographic, there was insufficient momentum to sustain the Google Labs venture. This morning the Official Google Blog posted Google Lively will shut down at the end of the year. “Google has always been supportive of this kind of experimentation because we believe it’s the best way to create groundbreaking products that make a difference to people’s lives. But we’ve also always accepted that when you take these kinds of risks not every bet is going to pay off,” it said on the blog. Additionally the Lively.com Web site urges users to create memories of their virtual experiences by recording videos and screenshots.
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