CampaignsWatchdog bans Renault’s new Va Va Voom video featuring burlesque dancers

Watchdog bans Renault's new Va Va Voom video featuring burlesque dancers

The Advertising Standards Authority (ASA) has ruled that the new YouTube advert, which features women in their underwear, objectifies women, and has banned it as a result.

After receiving a complaint that Renault’s new Va Va Voom campaign YouTube ad is sexist and objectifies women, The Advertising Standards Authority (ASA) has banned the ad.

A Parisian theme saw the ad feature bustling streets, romance, the Eiffel tower, and Moulin-Rouge style dancers. However, there were concerns surrounding the objectification of the dancers bodies and their over-sexualised portrayal.

We considered that the ad objectified the dancers by portraying them as sexual objects and that it was therefore likely to cause serious or widespread offence,” the watchdog concluded.

Take a look at the video for yourself below:

 

 

Related Articles

What is rapid-response marketing and how should brands use it?

Campaigns What is rapid-response marketing and how should brands use it?

1y Al Roberts
How retailers and brands responded to Amazon Prime Day

Campaigns How retailers and brands responded to Amazon Prime Day

1y Al Roberts
The top 7 barriers to attribution and how to overcome them

Analyzing Customer Data The top 7 barriers to attribution and how to overcome them

2y Sam Carter
The challenges of attribution: Which channel produces the highest ROI?

Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

2y Sam Carter
How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Campaigns How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

2y Al Roberts
Influencer marketing: The Good, the Bad, and the Ugly

Campaigns Influencer marketing: The Good, the Bad, and the Ugly

2y Marcela De Vivo
Starbucks' brand suffers following politically-infused announcement

Campaigns Starbucks' brand suffers following politically-infused announcement

2y Al Roberts
Hashtags continue to lose in this year's Super Bowl

Campaigns Hashtags continue to lose in this year's Super Bowl

2y Al Roberts