Web Ad Leap at Paper Publisher Lee

Newspaper publisher Lee Enterprises yesterday announced a leap in online ad revenue of 53 percent over Q4 of last year. The company, which puts out over 50 dailies including the Arizona Daily Star and the St. Louis Post Dispatch, and lots more sites, exceeded earnings expectations. Lee sells to national advertisers through its national ad network, DotConnect Media.

Specifically, the company said total ad revenue increased 2.3 percent, retail ads were up 1.0 percent, classifieds down 0.4 percent, national up 1.4 percent, and niche advertising up 5.4 percent.

The firm, part of Yahoo’s newspaper consortium, noted its plans to incorporate Yahoo’s HotJobs listings on its sites “in the coming quarter;” it also said it soon will launch “a major internal initiative, called Lee Online University, to speed more interactive innovation in news and sales.”

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