Web Ad Revenues Up Again in Q3
Web advertising revenues continued to increase in the third quarter, up 225.9% from the same quarter last year. Simba Information Inc.’s Advertising and Marketplace Report newsletter estimates $169.8 million in revenue as opposed to last year’s $52.1 million. The third quarter was the largest fiscal period in 1997 which indicates that the market is maturing in spite of the summer advertising season which was relatively slow. The top seventeen ad-supported Web sites generated $85.1 million in ad revenue, a 13.5% increase from last quarter’s $75 million. Yahoo led the way earning $14.7 million with Excite coming in second at $9.9 million. These numbers should increase into the fourth quarter as advertisers gear up for the holiday shopping season.