Hope you’ve got the budget for at least two books on Web analytics this summer because another must-read title was just released by Shane Atchison and Jason Burby, who respectively pen ClickZ’s Actionable Analysis and Analyzing Customer Data columns.
Actionable Web Analytics: Using Data to Make Smart Business Decisions is the name of the new tome, and it’s been getting raves from anyone who’s anyone in Web metrics (Lester Wunderman, Jim Sterne, Eric Petersen and Avinash Kaushik, to name just a few).
Here’s the blurb I supplied to endorse the title:
“If you’re one of the many people who view Web analytics as a necessary evil, this book will spin your perception 180 degrees. That Jason and Shane know Web analytics backward and forward (not to mention upside-down and inside-out) is a well-known fact. But these two possess another singular talent: the ability to make analytics palatable, understandable, even digestible for even the most data- and math-adverse right-brain thinker you know (perhaps you’re that person?). These two go way beyond the numbers. They can explain with crystal clarity how to use data to improve processes, businesses, and their bottom lines.”
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