Web Expands Role in Corporate Recruiting

A majority of companies now use the Internet to post job openings, according to a survey by BrilliantPeople.com, which also found that many executives still express wariness about putting their own resumes online.

Of the more than 4,000 executives surveyed, 67 percent said that their companies post job openings on the Internet. But more than 65 percent of those polled indicated they would not put their own resumes, or they had reservations about doing so.

Of the respondents who said their companies do post jobs online, 81 percent indicated their jobs are posted on their companies’ Web sites; 66.2 percent said their jobs are posted on outside job boards; and 47.3 percent said their companies use both methods of posting.

“Despite the fact that online recruiting has been widely embraced by the corporate recruiting community, many executives with hiring authority remain skeptical about the value of posting their own resumes online to advance their careers,” said Neil Fox, Chief Information Officer at Management Recruiters International, parent company of BrilliantPeople.com. “Senior executives especially are concerned about confidentiality issues and generally don’t view dropping a resume online as a good career move.”

A survey by WetFeet.com found that 25 percent of job seekers reject potential employers based on their Web sites.

“A company may spend as much as $1 million on its Web site with a key objective of strengthening the company’s recruiting efforts,” said Steve Pollock, president of WetFeet.com. “These corporations know that the Web is quickly becoming one of the most important ways to attract talent. Our research shows that more than 90 percent of student job seekers visit corporate Web sites during their job search. Unfortunately, our study also shows that in spite of their best efforts, companies often make a few deadly mistakes in their site design — mistakes that can still be rectified relatively easily before the next wave of college recruiting begins with the new school year.”

WetFeet’s survey was based on responses from 750 undergraduate and business school students from 25 major universities across the US. Other findings from the WetFeet.com survey include:

  • Students spend an average of four hours on a corporate Web site during their job search
  • 75 percent of students who use the Internet for their job search use career and company information sites in addition to prospective employers’ sites
  • More than half of students (58 percent) seek or read career advice on the Internet during their job search
  • Only 44 percent of undergraduates and 33 percent of business school students on the Internet use job boards during their job search
  • More than half of students (60 percent) look for articles on the Internet about companies they’re interested in

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