Barack Obama’s campaign spent over $3 million on TV ads in one state on Monday.
He’s spent about double that on the Web since January.
Yep, according to my calculations based on FEC reports, his campaign spent around $5.45 million on paid online media on the Web, into August.
How’s that for sharp contrast?
As I wrote in my recent Reuters commentary piece on Obama’s online ads:
The fact is political advertisers typically don’t use Internet ads to sway voters the way they do television ads. When it comes to the Web, they rely on things like video on YouTube and their official sites to have persuasive impact.
Not only is advertising on television a tough-to-break habit for political campaigns, they have yet to see online ads affect an election in an undeniable way.
Until there’s proof that an online ad moved people to vote for or against a candidate, the first full-fledged Internet election may be far off.
Here we take a look at sales and abandonment data from the 2016 Christmas shopping season.
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop.
Every year, Google handles more than a trillion search queries, making it the world's most popular search engine. But when it comes to searches related to products, Google is not numero uno.