The percentage of Americans who regularly go online for news about the presidential campaign has increased from 13 percent in 2004 to 24 percent for the 2008 elections. “Internet’s Broader Role in Campaign 2008” released by Pew Research Center for the People & the Press and Pew Internet & American Life Project looks at the increased usage of social networking sites and online videos for topical election news.
Forty-two percent of young adults ages 18 to 29 use the Web as a primary source, up from 20 percent in 2004. As a whole, nearly one in four American adults regularly learn about campaign information from the Internet, up from 9 percent during the 2000 presidential campaign.
People get campaign news from many sources. MSNBC leads the pack; 26 percent of the respondents say they go there. MSNBC is followed by CNN (23 percent) and Yahoo News (22 percent). The survey identifies sources it categorizes as long-tail sites such as the Drudge Report (3 percent); MySpace (3 percent); and YouTube (2 percent).
Younger audiences cast a wider net to find relevant news. When asked which Web sites they head to for campaign news, 41 percent of 18 to 49 year olds listed more than one Web site, compared to 24 percent of people 30 and over. Younger audiences look at more than long-tail news sites; 61 percent of 18 to 29 year olds get campaign news from at least one of the three top sites (MSNBC, CNN, and Yahoo News) versus 46 percent over 30 years of age.
The data are part of a quadrennial survey conducted by the Pew Research Center for the People & the Press and the Pew Internet & American Life Project on campaign news and political communication. The survey was conducted in December 2007 among 1,430 adults.
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audience or grow new ones.
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next five years.