Web site authentication takes backstage to email authentication due to new initiatives using SIDF and other formats. A study conducted by Evans Data Corporation, “Spring 2005 Web Services/SOA Development Survey,” looks into how developers address authentication.
Evans identified Web services security as a “home-grown” enterprise, stating upto 23 percent of developers build their own authentication systems. The survey reports 22 percent use SSL (define), and only nine percent use SOAP (define) headers, both industry-standard protocols. One quarter respondents cite authentication as the largest problem in Web services security.
|What Will Your Web Services Primarily Use for Authentication?|
|Custom security token||20||4.9||5.7|
|HTTP auth XACML||20||4.9||5.7|
|RSA’s Clear Trust||3||0.7||0.9|
|Tivoli Access Manager||1||0.2||0.3|
|Source: Evans Data Corp., 2005|
Developing authentication for an enterprise site creates resource demands, and finding IT professionals versed in Web services development is an issue for 19 percent of respondents.
“The value of the Web service, a standardized applications unit, are realized when the component is available for reuse within or outside the enterprise. The developers only need to build and test this application one time,” said Joe McKendrick, an analyst at Evans Data Corporation. ” The ROI will be realized when these services are reused on a frequent basis across enterprises. “
Recommendations in the report suggest businesses share Web service resources, yet 55 percent of respondents say they don’t share, or only share with one other business unit within their company. Only six and a half percent share across more than 20 businesses.
When used effectively, chatbots can deliver timely, quick support to influence buying decisions, field customer service questions, and maximize target marketing via analytics. Let’s take a deeper look at how you can effectively bring chatbots into your digital marketing strategy.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.