San Francisco-based Web YP Inc. acquired the assets of rival On’Village Inc. of Los Angeles.
The acquisition consolidates the company’s WorldPages.com as “the leading independent Internet yellow pages with more than 80 sales partnerships representing over 1,500 sales representatives, and more than 35,000 local advertisers,” the company said. Financial terms of the deal were not disclosed.
The On’Village.com Internet yellow pages service will become part of the WorldPages site. All of On’Village’s partners and advertisers will be served under the arrangement and key On’Village personnel will join WorldPages including Jack Tracht, former CEO, and Jack Austin, former senior vice president of sales.
“On’Village has built a terrific set of sales partnerships, and we welcome them all to the WorldPages organization. We are absolutely committed to this market, and since we are print yellow pages publishers ourselves we know what it takes to succeed over the long-run,” said Dick Reid, chairman and CEO of Web YP/WorldPages, and president of Tahoe Telephone Directories.
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