Webinar: The Art of Attribution: Turning Buying Behavior into Revenue

Start:09th Sep 2015 12:00pm ET

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With an increasing amount of channels and touchpoints, it’s getting harder and harder for marketers to create a valuable attribution model. From digital to offline, paid and earned media, it is essential that marketers are aware of where their marketing campaigns are winning and where they are wasting valuable $.

Join attribution experts from leading brands as they delve into how you can optimize your marketing spend by implementing the most effective multi-channel attribution model. In this webinar you will:

  • Discover what kind of data you should be measuring to extract the most useful insights
  • Explore different attribution models covering multiple customer touchpoints across the funnel
  • Understand the buying behavior of your target audience and how you can capitalize on it
  • Learn how to optimize your marketing spend with real-time attribution insights

Moderator:
Laura Roth, Head of Content, ClickZ Live Global Conference Series, ClickZ

Presenter(s):
Nick Necsulescu, Senior Manager, Customer Segmentation, TD Bank Group
Joe Ayyoub, General Manager, Attribution, Privacy and Ad Tech Solutions, Ensighten
Mia Vallo, Sr. Director, Marketing Analytics and Optimization, National Geographic Society

The Art of Attribution: Turning Buying Behavior into Revenue

Sponsored by Ensighten.