2016 was an exciting and momentous year in the advertising industry, in which the volume of searches on mobile overtook desktop for the first time. But what does this industry-changing shift mean for advertisers in the digital space going forward?
At the close of last year, ClickZ ran a survey among more than 500 digital advertisers around the world to discover how paid search and social are working for them, and how they plan to target an increasingly mobile audience going into 2017.
This webinar looks at the key findings and provides advice on what advertisers should consider for the year ahead.
Join ClickZ Intelligence and Marin Software as we discuss:
- Trends within paid social and paid search advertising
- What’s happening on mobile – and what’s the ROI?
- How is programmatic being used?
What does the future hold? Particularly for behavioural marketing.
Andrew Warren-Payne, Senior Consultant, ClickZ Intelligence
Richard May, Head of Sales, Marin Software