Marketing Automation covers a range of technologies that allow companies to streamline and automate key marketing processes. Once reserved exclusively for organizations with big budgets, Marketing Automation is now affordable and readily available to businesses and nonprofits, of any size. Today’s automation tools allow marketers to save time, and, just as importantly, deliver a personalized and enhanced customer experience across all touch points in the marketing journey.
Learn how to put the power of automation to work for your organization in this webinar hosted by ClickZ Intelligence. In this results-oriented webinar you will learn everything you need to know about Marketing Automation — its key features, benefits, and best practices for organizations of all sizes.
Join us as we discuss:
- What is Marketing Automation and why should you care
- The key components of a Marketing Automation system
- How Marketing Automation integrates with your current marketing team/technologies
- The value of Marketing Automation across your entire organization
- How to deliver a more personalized experience to your customers and supporters
- Moderator: Linus Gregoriadis, Senior Consultant, ClickZ Intelligence
- Hank Hoffmeier, Strategic Insights Manager, iContact