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Top banners, ranked according to reach percent, were:
- Uproar — Where does Homer Simpson Work? Bar, Bank, Nuclear Plant, Sewer
- Bonzi Software — Speed Up Internet Connection
- ImproveNet — Use our free matching service to find a contractor.
- eBay — (Picture of a tuba, wrench and football)
- Launch — Watch today’s hottest MUSIC VIDEOS!
- Kingston/Gateway — Kingston and Gateway have teamed to bring you a workhorse for your workgroup.
- Lowestfare — 35% off major airlines fares. 7 world cities. Thru Aug. 4, 1999
- ImproveNet — Air Conditioning on the fritz? We can help. ImproveNet. Click here.
- GetSmart — Find: A Loan for Me. Refinancing, Second Mortgage, Debt Consolidation
- Lowestfare — 35% off major airline’s fares to 7 cities.
Ad banners that run predominantly on an advertiser’s own property or house ads are not included in the measurement.
Top advertisers, ranked by banner impressions, for the week ending Aug. 1 were:
|Advertiser||Impressions in millions||Reach %|
|4. Next Card||40.4||17.2|
|6. Ad Council||30||7.3|
Impressions reported do include house ads. The Nielsen//NetRatings audience information service collects data from approximately 15,000 panelists as they surf the Web at home.
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