Webshots Captures Top Banner Honors

The most clicked-upon banner for the week ending Aug. 1 was Webshots’ ad, which had a 9.5 percent CTR, according to Nielsen//NetRatings.

Webshots offers free electronic photos for desktop wallpaper.

Top banners, ranked according to reach percent, were:

  1. Uproar — Where does Homer Simpson Work? Bar, Bank, Nuclear Plant, Sewer
  2. Bonzi Software — Speed Up Internet Connection
  3. ImproveNet — Use our free matching service to find a contractor.
  4. eBay — (Picture of a tuba, wrench and football)
  5. Launch — Watch today’s hottest MUSIC VIDEOS!
  6. Kingston/Gateway — Kingston and Gateway have teamed to bring you a workhorse for your workgroup.
  7. Lowestfare — 35% off major airlines fares. 7 world cities. Thru Aug. 4, 1999
  8. ImproveNet — Air Conditioning on the fritz? We can help. ImproveNet. Click here.
  9. GetSmart — Find: A Loan for Me. Refinancing, Second Mortgage, Debt Consolidation
  10. Lowestfare — 35% off major airline’s fares to 7 cities.

Ad banners that run predominantly on an advertiser’s own property or house ads are not included in the measurement.

Top advertisers, ranked by banner impressions, for the week ending Aug. 1 were:

Advertiser Impressions in millions Reach %
1. TRUSTe 216.2 12.2
2. Microsoft 98.3 21.3
3. Amazon 81.1 25.2
4. Next Card 40.4 17.2
5. CDNOW 39.3 15
6. Ad Council 30 7.3
7. LinkExchange 28.7 6.7
8. ImproveNet 24 11.7
9. E*TRADE 23.2 3.4
10.America Online 22.3 11.9

Impressions reported do include house ads. The Nielsen//NetRatings audience information service collects data from approximately 15,000 panelists as they surf the Web at home.

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