Webshots Has Best CTR for the Week

The most-clicked-on ad banner for the week ending June 13 was Webshots’ ad, which had a 5.5 percent clickthrough rate, according to the BannerTrack service of Nielsen//NetRatings.

Webshots offers free electronic photos for desktop wallpaper.

Top advertisers for the week, ranked by banner impressions, were:

Advertiser Impressions in millions Reach %
1. Microsoft 159.2 35.8%
2. TRUSTe 93.9 10.4
3. Amazon 63.7 23.7
4. Thunderstone 55 3.6
5. CDNow 36.5 13.5
6. LinkExchange 31.8 5.2
7. 911Gifts 28.4 8.5
8. SexSwap 24.5 2.5
9. Discover Brokerage 23.5 2.7
10. Ad Council 22 6.3

Top 10 ad banners viewed for the week were:

  1. Amazon — Click on Shopping. Then click on Music and Video.
  2. Bonzi Software — Speed Up Your Internet Connection
  3. Lowestfare — Vacations For Less. Click Here For Hot Deals!
  4. Beyond.com — Office of the Millennium Sweepstakes. Enter to WIN a Compaq Computer.
  5. 911Gifts — Get Dad’s Attention. Send him a great gift.
  6. Bonzi Software — Speed Up Internet Connection
  7. Autoweb.com — BUY IT; SELL IT
  8. AmeriDebt — Bill Problems? Get Out of Debt Now!
  9. Value America — Free Membership. Click Here.
  10. Autoweb.com — GET A PRICE

Rankings are based on audience measurement of people who have access to the Internet from home. Reach is a measure of the unduplicated audience that visits a property.

Ad banners that run predominantly on an advertiser’s own property are not included in the above. The Nielsen//NetRatings audience information service collects data from approximately 15,000 panelists as they surf the Web.

Last week’s data release incorrectly cited LoanPage.com as the No. 1 clicked on banner. The No. 1 clicked on banner belonged to TheLoanPage.com. Nielsen//NetRatings said it regrets the error.

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