In its second deal in less than a week, WebSideStory has partnered with LinkShare to integrate their respective analytics products, HBX Analytics and SynergyAnalytics.
Under the terms of the partnership, WebSideStory will provide channel-specific data through its STREAM API program to LinkShare allowing joint clients a more comprehensive look into their marketing channels through the LinkShare account interface.
“We partnered with WebSideStory because of the company’s leadership in the Web analytics industry,” said Stephen Messer, LinkShare’s chairman and chief executive. “This partnership will not only provide a greater ‘forest’ view for LinkShare merchant clients to truly understand the driving force behind sales through the channel, but also enable them to share deeper level information with their affiliate partners.”
The announcement of the partnership follows WebSideStory’s acquisition of Web content management provider Atomz at the end of last week. As a part of that deal, Atomz’s applications will be rolled into WebSideStory’s HBX Analytics and a new pay-per-click bid management product.
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