Imperial Bank, the principal subsidiary of Imperial Bancorp, said that its Emerging Growth Division has granted Internet traffic analysis company WebSideStory Inc. a $4 million revolving line of credit.
The credit facility will provide WebSideStory additional working capital to continue developing new technologies and services based upon its Internet tracking and analysis technologies.
WebSideStory, creator of HitBOX, tracks and analyzes hundreds of millions of online visits per day, in real time, around the clock. All of the information collected is available on demand from the company’s proprietary data warehouse.
“We feel very comfortable with WebSideStory’s capabilities,” said Tim Bubnack, senior vice president of Imperial’s Southern California Emerging Growth Division.
“In a few short years they have developed technology that is beneficial to Internet providers worldwide. We look forward to their continued growth and success.”
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