Internet promotion solutions company Webstakes launched Winner Wonderland on its site, a new holiday shopping initiative for Internet retailers Amazon.com, CDNow, eCOST.com, GiftCertificates.com and KBkids.com.
Winner Wonderland is powered by Webstakes’ iDIALOG technology and services, and features the company’s new Instant Win promotion solution, to help retailers acquire new customers and drive sales.
The various financial arrangements were not disclosed.
Webstakes’ Promotion Outsourcing division sourced and will fulfill over 5,000 prizes for Winner Wonderland, including the grand prize, a year 2000 Hummer all-terrain vehicle overflowing with consumer electronics and toys.
The iDIALOG technology and service matches marketer-selected target profiles with individual consumer profiles and delivers appropriate targeted offers during a promotion.
Upon entering Winner Wonderland, consumers are presented a virtual instant-win game card with six squares. Using their mouse, consumers “scratch off” the squares and if the ticket reveals three pictures of the same prize, it’s a winner.
The promotion, structured for sponsors to join at anytime, is being driven by over $1 million in online advertising as well as a six-week free standing insert campaign in Sunday newspapers across the country. Advertising will also include targeted mailings and banner ads.
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