New York City-based Webstakes, a provider of targeted consumers for advertisers, online merchants and Web publishers, named Daniel J. Feldman as vice president of business development and Kenneth J. Grosso as vice president of sales.
Feldman, who will be responsible for business partnerships and strategic alliances, is a co-founder of Webstakes and a veteran of the online advertising industry. He had been serving as vice president of sales and marketing for the growing company. Grosso, who brings a combination of sales and accounting experience to his new position, had previously served as vice president of operations.
Said Steven H. Krein, president and co-founder of Webstakes: “As we continue to assume a leading role in the booming Internet advertising industry by guiding the right consumer to the right advertiser at the most effective time, we need strong leadership to propel us forward. We are extremely pleased to have Dan and Ken step into these important positions for Webstakes.”
Prior to founding Webstakes in 1996 with Krein, Feldman was responsible for direct marketing and advertising for Law Journal EXTRA!, the New York Law Publishing Company’s online service for lawyers.
Grosso joined Webstakes in 1997 as director of sales before being promoted to vice president of operations for the company. He had served as audit manager at KPMG Peat Marwick LLP in New York.
The company’s Webstakes.com site provides a centralized location and community for all Webstakes’ promotions.
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