WeddingChannel.com Expands Ad Agreement With Yahoo!
Pasadena, CA-based WeddingChannel.com , abridal registry and wedding resource, has expanded its advertising agreement with Yahoo! .
Pasadena, CA-based WeddingChannel.com , abridal registry and wedding resource, has expanded its advertising agreement with Yahoo! .
Pasadena, CA-based WeddingChannel.com, a bridal registry and wedding resource, has expanded its advertising agreement with Yahoo.
Under terms of the agreement, WeddingChannel.com has purchased banners on wedding-related search result pages on Yahoo. In addition, WeddingChannel.com banner advertisements will appear on searches performed through Yahoo’s Society and Culture/Weddings categories. Spending details were not disclosed.
“Our existing advertising agreement with Yahoo has been extremely successful, driving a significant amount of traffic to WeddingChannel.com,” said Tim Gray, chief executive officer of WeddingChannel.com. “By expanding this agreement with Yahoo, WeddingChannel.com gains a significant competitive edge, through visibility among users searching for information about weddings.”
WeddingChannel.com helps couples through the process of planning a wedding and starting a new life together by enabling them to search for online bridal fashions and local wedding-related businesses, create their bridal registry and book their honeymoon travel online.
With its patent-pending integrated technology, WeddingChannel.com also helps betrothed couples create their own Web pages. The site attracts 7,000 users each day, 85 percent of whom are brides, and is the leader in online wedding product sales and bridal registries.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article