Digital MarketingStrategiesWelcome to the New ClickZ Network

Welcome to the New ClickZ Network

What's going on here, anyway?

ClickZ, the Web site, was always called the ClickZ Network. But it wasn’t really a network, until this week.

“What are all these changes, and what is this network business anyway?” you’re wondering. I’ll explain.

ClickZ is part of a constellation of Web sites. Collectively, they comprise the largest source of interactive marketing news, information, opinion, and resources in the world (online or off-). You may be familiar with some of them. Internet Advertising Report, ChannelSeven.com, CyberAtlas, TurboAds, and Search Engine Watch were just a few titles in a group formerly known as the Interactive Marketing Channel.

Some we acquired, others we launched ourselves. The bigger and richer the channel became, the more tangled the collection of brands.

It was time to do something. So we did.

The ClickZ Network organizes this vast amount of information and resources in one place, under one name. We want to make it easier to use, navigate, and understand. You’ll find news, information, opinion, research, directories, and extensive archives.

Our mission is to help interactive marketers do their jobs better. We’re certain clearer organization of the same great content (no changes there) will serve you better. As always, let us know what you think.

Here’s a quick summary of what’s available:

  • ClickZ News: Breaking news, information, and analysis (formerly IAR).
  • ClickZ Experts: From the trenches: commentary, opinion, advice, and thought leadership from the leading practitioners in interactive marketing.
  • ClickZ Stats: An award-winning source for interactive and Internet research. Facts, figures, research, and data on every facet of the online industry, domestic and worldwide (formerly CyberAtlas.com).
  • ClickZ Features: In-depth profiles, interviews, case studies, and features on cutting-edge products, companies, and trends, plus book reviews (formerly ChannelSeven.com).
  • Search Engine Watch: The most respected source of news, information, and analysis covering all aspects of online search.
  • ClickZ Resources: What do you want to find or know? Chances are, we’ve got it listed:
    • E-Mail Reference: An archive of thousands of email marketing articles and columns, organized by topic, plus a quick-start section for email newbies.
    • SEM Archives: Navigating SEM’s increasingly complex and costly landscape? We’ve organized our extensive search archives by topic to help you find the information and advice you need.
    • Events: Upcoming conferences, seminars, and Webinars from ClickZ and our sister companies.
    • ClickZ Marketing Excellence Awards: Each year, our readers vote for the technologies, companies, and campaigns that made a positive difference in interactive marketing. Check here for the winners.
    • Sourcebooks:
      • AdResource: A directory of professional resources and service providers serving the interactive marketing industry.
      • InternetPRGuide: An extensive directory of online resources for PR professionals.

Related Articles

Four tips to make the most of marketing attribution

Data-Driven Marketing Four tips to make the most of marketing attribution

3w Tereza Litsa
The rise of marketing attribution and the benefits for marketers

Data-Driven Marketing The rise of marketing attribution and the benefits for marketers

3m Tereza Litsa
The three reasons CPG brands can't ignore ecommerce

CPG The three reasons CPG brands can't ignore ecommerce

5m Al Roberts
How financial services CMOs should approach regulation

Digital Transformation How financial services CMOs should approach regulation

7m Al Roberts
How are traditional banks competing for customers in a digitally disrupted industry?

Finance How are traditional banks competing for customers in a digitally disrupted industry?

7m Al Roberts
5 cross-platform automation tools to improve your team's efficiency

Collaboration 5 cross-platform automation tools to improve your team's efficiency

7m Tereza Litsa
Why banks are becoming customer-centric organizations

Analyzing Customer Data Why banks are becoming customer-centric organizations

8m Al Roberts
Five tools to automate lead nurturing in sales

Ecommerce & Sales Five tools to automate lead nurturing in sales

8m Tereza Litsa