What does an effective marketing email look like?
Marketers have all kinds of tools at their fingertips, but email marketing remains one of the most powerful. Here we unpick how to write and send a great one.
Marketing technology is evolving fast, but nothing yet has replaced email for customer engagement and creativity. But what do the most successful marketing emails have in common, and how can you create one of your own?
According to the marketing technology at Marketo, who recently undertook a review of the last 12 months’ most effective marketing emails, successful sends have to be creative, inspiring and exceedingly openable.
They explain: “Today’s marketers need a combination of eye-catching design, clever text and attention-grabbing headlines to engage today’s consumers.”
In “Highly Effective Email Marketing: A 2015-2016 Lookbook” Marketo examines the most impressive and effective emails of the past 12 months and unpicks their appeal.
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