MediaVideoWhat Does the New iPhone Mean for Video?

What Does the New iPhone Mean for Video?

Apple's iPod, iTunes, and iPhone App Store were game-changers. Will Apple's 3G S do the same for mobile video?

Before I bought a FLIP Mino HD two weeks ago, more than one person suggested I wait and just get the iPhone 3G S that became available last week. As posited in this blog post — the iPhone is good enough.

The 3G S is the first iPhone that will allow you to shoot a video, edit it, and share it with others. The wildly popular tech blog engadget was very much taken by the video features, writing, “Video recording on the iPhone 3G S is really quite impressive, and there are two reasons why. For starters, the phone handles pretty fantastic looking VGA video at 30 frames per second, which makes for not just passable mobile video, but usable mobile video.”

This is a giant step for possibly a million different reasons. I won’t bother to count them, but follow me on this. First, Apple put portable music on the map with a business model. Before Apple came out with its iPod and iTunes, just about everybody had been screaming for years about the difficulties of doing digital music. Apple had a vision for how to serve music fans, developed a compelling product, and delivered it to millions of people — selling billions of songs in the process.

Then there’s this little thing called the App Store, which reinvented how people use their phones. The store has launched cottage industries with everything under the sun including productivity apps, gaming apps, and marketing apps such as the Zippo lighter or the Coca-Cola Spin-the-Bottle iPhone App.

Which brings us back to why iPhone 3G S (the “S” is for Speed) may actually serve as the tipping point for bringing a sustainable business model to mobile video. I don’t know exactly what shape the newly empowered iPhonerati video world will be, but I do know a few things.

If history is any guide, a few individuals will make money from either creating content or tools for the iPhone video world. A handful of companies will seize upon the aspirations and talents of newly empowered video users and they, too, will make money by offering services and content. Significantly more video will consumed, leading to more ads being served against that video. If that happens, a business model for online video will emerge — or at least allow for more learning. And perhaps most importantly are the numbers. Apple reported it sold more than one million iPhone 3G S over three days since it first becoming available Friday, representing an increase in the number of mobile video users. This should spark interest from all corners of the video world.

Related Articles

Five ad tech upstarts to keep an eye on

AI Five ad tech upstarts to keep an eye on

4w Al Roberts
The State of Media Transformation

Digital Transformation The State of Media Transformation

4w Chris Camps
5G: The next great media disruption

Media 5G: The next great media disruption

1m Luke Richards
How brands can integrate live video into their marketing strategy

Content Marketing How brands can integrate live video into their marketing strategy

5m Rebecca Sentance
Facebook goes after clickbait headlines - five tips to maintain reach

Content Marketing Facebook goes after clickbait headlines - five tips to maintain reach

5m Tereza Litsa
How brand advertisers are fighting ad fraud

Blockchain How brand advertisers are fighting ad fraud

3m Al Roberts
How QVC is managing to survive and thrive in the Amazon era

Ecommerce How QVC is managing to survive and thrive in the Amazon era

4m Al Roberts
What is intelligent content, and how can it future-proof your content marketing?

Content Marketing What is intelligent content, and how can it future-proof your content marketing?

4m Rebecca Sentance