What does the rise of adblockers signal to marketers?
Adblockers are a growing phenomenon on the web. But what are consumers trying to say, and how can marketers still get their message heard?
Adblockers are a growing phenomenon on the web. But what are consumers trying to say, and how can marketers still get their message heard?
According to research conducted by Gallup in 2014, disengaged customers are 13% less valuable than their average counterparts. In a world where more and more online customers can choose if and when they see an ad, this is a serious challenge to marketers in every industry.
The rise of adblockers, the customer experience experts at Sitecore explain in a new whitepaper, is a sign from consumers that they’re increasingly frustrated with the kind of irrelevant messaging that comes part and parcel with time spent on the Internet. And marketers should take note.
They write: “Customers don’t want to be shouted at — they want to be engaged with. On their own terms.”
So what’s a marketer to do? Personalisation is one answer, according to Sitecore; when prospects are engaged by content that feels relevant to them as individuals, they’re far more likely to bring value to your business through ongoing sales and brand advocacy.
As Sitecore writes: “By tailoring the experience for each customer at every stage of their journey, from awareness to conversion and beyond, businesses can increase attraction, retention and wallet share.”
But ensuring that content and commerce experiences are truly personalised is easier said than done. That’s why Sitecore have shared their expertise in “Commerce: It’s Always Personal”.
Fill in the form below to download your free copy.
