That’s how high traffic to Apple’s iTunes site spiked on Christmas Day compared to last Xmas, as new iPod owners clicked to the online store in droves to download audio and video. The Apple Store enjoyed an increase of 110 percent over the last time Santa left white boxes under the tree — it was the fourth most visited Web site in the Hitwise’s retail Index this past Christmas day.
In rival MP3 player visits, Microsoft’s Zune.net site saw 1,030 percent more traffic on Christmas than it did on the prior Monday, but in that period, iPod traffic beat Zune’s by a 30:1 margin.
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