Super Bowl ad packages for NBC.com’s live stream on Sunday are ranging from between $500,000 to more than $1 million, ClickZ News has learned.
“There has been no push back on price,” an NBC Sports spokesperson said. “The reception has been strong because brands are looking to extend their reach across multiple platforms. We wish we had more capacity.”
NBC, a division of Comcast, has increased the number of ad units available for the big game after selling out inventory for the NFL’s wildcard games. Those games, played on Jan. 7., marked the first time pro football playoffs were available in real-time to online and mobile audiences. There will be six to eight advertisers for NBC’s live stream, as the network appears to be still completing online sales.
Comparatively, there will be 70 ad units in the televised game that will feature dozens of brands. The spots reportedly cost $3.5 million per :30. NBC wouldn’t characterize what percentage of the brands have also paid to appear online.
Cord-cutting NBC.com watchers won’t lose out on seeing the TV spots while the game ensues on their computer or phone screen. The television brand’s website will offer on-demand access to Super Bowl XLVI’s ads right after they have aired.
NBC.com’s live stream is U.S.-only. The New York-based media division wouldn’t offer a prediction in terms of traffic numbers, but said live streams for Sunday Night Football games this season have averaged between 200,000 and 300,000 unique visitors. The company said it’s confident the Super Bowl numbers will be north of that range.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant ... read more
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.