What the Heck Is ‘Page Search’?

steve_ballmer_smallgood.jpgIf you happened to catch coverage of Microsoft’s extended deal with Facebook, you may have read reports suggesting that the social site will now run Microsoft’s “page search” advertising. The transcript of Steve Ballmer’s somewhat frenetic speech before financial analysts yesterday has him employing the term multiple times, including when describing the Facebook deal.

Shocker: The transcription is wrong.

As you may have guessed, it should have read “paid search,” which is, indeed what Ballmer said.

A Reuters report seen on The Guardian site, along with others, perpetuates the error.

ClickZ’s story, on the other hand, does not.

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