What Vertical Commands the Highest CPMs and CPCs?
Well… who makes the biggest purchases? Think stealth aircraft and mobile homes for hurricane victims. Yes, I’ll wager one of the biggest spending sectors, and therefore a target for B2B marketers (including Google), is the U.S. Government. That may be one reason (as well as the desire to suck up to folks in Washington D.C. for political purposes) behind Google’s re-launch of U.S. Government search, a service Danny says has been offered since at least 1999. The vertical engine crawls a variety of .gov and other sites including the White House, Department of Defense, The Washington Post, and Google News. Google is trying to sell its enterprise products to government agencies and has recently hired a head of federal sales, Mike Bradshaw.