Cyber Monday a myth? BlueLithium says no. In the wake of debates from several research firms, BlueLithium says it recorded 30 percent higher conversion rates than normal.
While Monday November 27 arguably had strong conversions if not merely traffic, comScore data shows record online sales for this past Monday, and that’s not even the expected peak of the online season. Monday brought in $647 million in online sales, a 26 percent increase over the same day a year ago. The tally for November 1 to December 5 this year is $13.68 billion, a 25 percent spike over last year. Next week we start hitting the shipping boundaries, where online shoppers will have to pay extra for express shipping to make the holiday; will next Monday be even bigger?
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