Whitehat provides opt-in email marketing services, with a focus on ethical (i.e. no-spam) marketing practices. Services include list management, which covers email merge/purge, auditing of lists to determine whether or not they’re truly opt-in, list building, campaign delivery, and list rental.

The campaign management component tracks the number of customers that completed your opt-in questionnaire and the number of respondents in each database category, creates selects to generate a mailing list and mailings for Whitehat to deliver, and tracks results.

Related reading