Whither Widget?

Couple weeks ago I made some calls for a feature story on using widgets for marketing purposes. All the big media and search players offer them now. There’s Yahoo! Widgets (formerly Konfabulator), Mac’s OS X dashboard, Google’s homepage modules and MSN Live’s gadgets.

Add to that the universe of Firefox plug-ins, toolbars and toolbar extensions and you begin to see the possibilities. Alas, the story dead-ended. Most of the agency folks I spoke with were excited, yet either felt it was too early to jump in or couldn’t divulge their efforts.

It’s a pleasure then to be able to point to this nicely done set of apps from Weatherbug. In addition to OS X and Yahoo! widgets, the company has released a Google Maps app and Firefox plug-in.

A few more of these and I’ll dust off that story idea.

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