Who's Authorized to Hit 'Send'?
I've wiped myself off another e-mail list
I've wiped myself off another e-mail list
I’ve wiped myself off another e-mail list. And because the organization offers no RSS feeds, consider us permanently incommunicado.
For years I’ve subscribed to newsletters and breaking news alerts from a non-profit community environmental organization. Problem is, their e-mails are increasingly sent by one particular officer who’s treating the medium more like her personal blog than as a communications channel for the non-profit’s members and the local community.
Recent dispatches have centered around Internet security, online privacy (a topic I consider myself a bit of an authority on), and yesterday, a missive about how this individual read a great article on “good pills, bad pills” (along with an invitation to contact her for a copy).
My unsubscribe request was accompanied by an explanation of why I no longer wish to receive the group’s communications (no response since I sent it last night). The wildly off-topic messages from that one individual began to outnumber communications related to the group’s mission.
Worse, they seriously damage the group’s credibility.
Who’s authorized to hit ‘send’ in your organization? Can they do so with no additional approval process?
You might want to rethink that.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article