Who's Imitating Who?
Sure, everyone's going nuts over TV (and unskippable ads) coming to the Internet, but apparently Internet-style bid-for-placement ad buying is coming to TV
Sure, everyone’s going nuts over TV (and unskippable ads) coming to the Internet, but apparently Internet-style bid-for-placement ad buying is coming to TV. That’s according to a Reuters story quoting Time Warner Cable CEO Glenn Britt.
“We can start doing what Google does — auctioning off spots,” Reuters quoted Britt as saying. “We have the ability, using our set tops and new software we’re putting in, to begin targeting advertising….We’re actively looking at this.”
Great to see the promise of digital television (especially the targeting part) coming to fruition. Surely Google is working on something like this itself. And how long until it buys SpotRunner?
