Bing continues its innovative push and its very evident desire to be your search engine of choice. On that line, Bing now integrates friends you have on Facebook and what they have “liked.”
This is an important evolution, as we have known for some time that user-generated reviews are incredibly powerful sales tools. User-generated reviews from your friends stand to be even more powerful.
This Bing-Facebook partnership is an incredibly savvy move for both companies. Bing and Facebook united will likely be a serious contender for people’s primary source of information gathering.
If you are in the habit of just using Google for all of your search results, I strongly encourage you to try a few searches on Bing. I think you might be pleasantly surprised at the results you get.
You can learn more about this Bing and Facebook connection here.
For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation, such as hotels, restaurants and movies as these signal Google’s intentions.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics ... read more