Why Pharma Giants Fear Online Media

Quip of the Day:

“The only way you could use the term ‘flock’ in connection with pharmaceutical firms and social media is to say that companies are a scared flock of geese… How many minutes in a video or Webcast before you have to mention the risk information associated with a drug? If you mention a benefit, how much time do you have to mention the risk? Know the answer? No, no one does.”

-Eye on FDA blogger Mark Senak, rebutting a Washington Post claim that drug makers are “flocking” to social media.

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