Some links to stories ClickZ’s editors are reading today:
Original Video Ventures Going Dark (LA Times) Stage 9 Digital, 60Frames, and others are throwing in the towel on made-for-Web video entertainment as economics prove too tough a nut to crack.
Twitter Helps Dell Rake in Sales (Reuters) PC giant claims $3 million in sales over the course of two years on Twitter click-throughs.
AdEx Media Closes $2.3 Million Financing. Performance-based ad network will use the cash to build out products.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.