Will Yahoo Make Changes We Can Believe In?

Under the direction of Yahoo’s new, noticeably down-to-earth CEO, Carol Bartz, the firm is rumored to be planning another round of structural changes. A WSJ
piece lays it out, noting a handful of expected executive title/responsibility changes. For instance, current head of advertising, Hilary Schneider would be named head of North America. All this is speculation, and a Yahoo spokesperson told me the company won’t comment.

Apparently the approach Bartz will take is meant to establish more top-down management to hasten decision-making.

Yahoo’s been shifting around its top execs for the past couple years in the hopes of streamlining and jump-starting a sputtering operation. Will this be the change that ignites some real movement?

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