More NewsWill Yahoo Make Changes We Can Believe In?

Will Yahoo Make Changes We Can Believe In?

Under the direction of Yahoo's new, noticeably down-to-earth CEO, Carol Bartz, the firm is rumored to be planning another round of structural changes

Under the direction of Yahoo’s new, noticeably down-to-earth CEO, Carol Bartz, the firm is rumored to be planning another round of structural changes. A WSJ
piece lays it out, noting a handful of expected executive title/responsibility changes. For instance, current head of advertising, Hilary Schneider would be named head of North America. All this is speculation, and a Yahoo spokesperson told me the company won’t comment.

Apparently the approach Bartz will take is meant to establish more top-down management to hasten decision-making.

Yahoo’s been shifting around its top execs for the past couple years in the hopes of streamlining and jump-starting a sputtering operation. Will this be the change that ignites some real movement?

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts