On the Web, everything is measurable. The trick is knowing what to measure — and how to measure it.
Web metrics is an enormous, constantly evolving challenge for many marketers. ClickZ Specifics: Web Metrics is an intensive, one-day conference we’re holding in New York City on May 2 to help interactive marketers come to grips with, and make intelligent, informed decisions, about this often prickly topic. We have a great line-up of speakers for the event, including many of our own columnists on the topic.
And, we’re offering one free ticket to a reader of this blog. Just e-mail your name, affiliation and full contact information to: raffle [at] incisivemedia.com by 5:00 p.m. EST on Wednesday, April 25. We’ll pick one entry at random (and, of course, protect the personal information and privacy of all entrants).
Good luck — and look forward to seeing you at the event!
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